October 13, 2009

I was listening to the Marketplace podcast just now, and a demographer highlighted what could be a very interesting problem for marketers in the next decade and on into the future.

Essentially, the United States has grown so incredibly diverse, that among the more than 300 million people living in the country it is pretty much impossible to find an “Average American.”

I think that’s fascinating, and I’m perversely interested to see the way that this new reality plays out in that great evil, advertising, in the future.


3 Responses to “Hmm…”

  1. Katie said

    Well, all I know is that in my Friday Service Project, Seth and Aimee and I had a heck of a time trying to describe to Russian university students “the American National Character” (that was literally what we were told to lecture about). Because, really, is there such a thing?? Like a cohesive, identifiable national character. It’s a little clearer when you break it down by region, but even then there’s so much ethnic variety…It hurts my brain.

  2. christophermahlon said

    Last weekend I heard another American explaining the United States to a person from The Netherlands like this: “Everything true about America is also false. You just can’t pin the people living in the country down.”

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